Posts Tagged ‘tucson tourism’

31st March
2011
written by clothcutter

This March is going down as the worst hotel/tourism revenue March in the last 20 years.  The complete loss of Spring Training (which the Bureau took credit for business booked from) and lack of destination marketing and unique branding is taking a heavy toll on local business.

Do we see anything bold coming from Mr. Walker and Mr. Vahuagn?  No, not really.  It’s nice to see that that they are finally moving off the uninspiring “Real, Natural, Arizona” tagline and moving to the “The Real Southwest”.  In addition to that, same old stuff. 

They are masters at feathering their bureaucratic nest, doing Powerpoint “dog and pony” shows and ensuring their combined $400,000 in salaries.  So, what do they do to help their members after the worst March ever?  Hit them up for money to paid to Steve Rosenberg’s BizTucson to fluff up their image.  If you are hotel/resort/attraction GM and you actually pay money to a local mag, just so it can make Walker and Vahaugn look good, you are failing your property pretty miserably.

How about directing that money in a bold initiative that can actally produce some business for your suffering members?   Oh, that would be serving them instead of yourselves. Sorry.

From an e-mail to their members:

March 28, 2011

Dear MTCVB Partner,

We are pleased to announce that BizTucson will feature a special section profiling the many achievements, strategic vision and marketing strategies of the MTCVB, as the editorial centerpiece of the Summer 2011 edition of the magazine. The business of tourism has a significant impact on our economy and BizTucson will provide the business community with an in-depth Special Report on this important economic driver. The MTCVB will also be able to utilize the Special Report as a year-round business development tool and marketing piece (frame it and put up in their offices?) …  locally, nationally and internationally.

The MTCVB section also presents an exceptional business-to-business (B2B) marketing opportunity for your organization. Plus, it’s important for our business community to show its unified support (that was gone a long time ago)  of MTCVB and our region’s tourism initiatives.

 By placing your advertising message in BizTucson, your company will reach the region’s leading CEO’s, Presidents, CFO’s, entrepreneurs… plus, top-level managers in the private and public sectors. These individuals make purchasing decisions for their companies. The MTCVB special section is funded by advertising support (Rosenberg wouldn’t say nice things about them for free?) . As the ad support increases, the editorial coverage within the special section increases proportionately. (Give Rosenberg more of your money and we will get more pages to exaggerate!)

As BizTucson enters its third year of publishing, its mission is to continue reporting on the region’s business success stories (SALC Members Complimenting Each Other Issue was amazing!), which is important in portraying our city in a positive light. Tucson’s world-class resorts, spas, golf courses, guest ranches and attractions many times receive significant national and international press, yet in many cases this success remains “under the radar.” There’s a lot to be optimistic about! (Like Walker and Vahaugn being shown the door)

Please consider joining us for this upcoming special edition. BizTucson is offering MTCVB Partners a special discount of up to 20% (WOW!) for advertising in this special section. If you wish to advertise, the space reservation deadline is April 22, 2011. You can reach Publisher Steve Rosenberg at 520.907.1012 or e-mail: steve@biztucson.com.

Wishing you and your business continued success!! (You’ll need it!)

 

Best regards,

 

Jonathan Walker

President & CEO

 

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