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4th January
written by JHiggins

Tourism is down nation wide. Qudos to the Metro Tucson Convention and Visitors Bureau for thinking outside the box.  Check out the MTCVB annual report – HERE.  From the MTCV newsletter;

Bold New Programs Target Meeting Business
The MTCVB has launched a bold program to draw group meetings and conventions to Tucson. We are offering up to $20,000 credit to groups booking meetings in Tucson in 2009.  In December, we began an electronic and direct-mail campaign offering groups $1,000 – $10,000 credit per meeting for their master accounts, dependent upon the number of peak room nights booked. We will provide half the appropriate credit, and participating meeting hotels/resorts will pay the other half in the form of master account credit. Groups booking consecutive multi-year events (2009 and 2010) will receive incentive funding for both meetings. Meetings booked in 2009 for 2010 dates will receive 50 percent of the outlined incentive credit.

A separate but complementary incentive program rewards Tucsonans who provide the MTCVB with qualified leads that result in booked meetings. Every individual who submits a qualified lead referral will receive a $100 gift certificate to Tucson Originals restaurants and be entered into a drawing for prizes, including a $1,000 shopping spree at La Encantada, a $500 spa day at Miraval Tucson Resort, a $5,000 radio advertising schedule at a Citadel Broadcasting Radio Station with a custom marketing consultation, and a set of roundtrip airline tickets.

The goal of these programs is to stimulate meeting business for Tucson hotels and resorts and to aid meeting professionals with budgetary concerns. For more information, contact Graeme Hughes, MTCVB Director of Convention Sales, at 770-2174.


  1. 04/01/2009

    Great post. I will read your posts frequently. Added you to the RSS reader.

  2. clothcutter

    This is a nice little program, but it’s too little, too late. The MTCVB’s focus for the last several years has been all about group business(mostly in the resorts). As someone who has worked in tourism for the past 20 years, I can tell you that the CVB actually duplicates a lot of (non-AZ based) leads that are generated by the hotel and resorts themselves. Most of these properties mothership companys(Marriott, Hilton, Starwood, etc) have National Sales offices that come up with same leads. The MTCVB’s concentration on this has hurt us in a more important category: Marketing the Destination. With too many resources devoted to staff(over 55 salaried employees!) and tradeshows, our marketing clout is pretty weak. Effective marketing of the destination over time helps all segments: groups and individuals.

    It doesn’t help that this organization has no accountability. The electeds aren’t educated enough on tourism to truly be advocates for the taxpayer. The MTCVB’s board and marketing committees are rubberstamping automatons. With no credible outside third party to measure results, we will get more of the same.
    No accountability for a $9 million a year tax-supported entity: that sound just right for Tucson and Pima County!

  3. clothcutter

    One little addition. I was just paging through the Desert Leaf and this geniuses have taken out a half page vertical(full color). It is part of their Embrace Tourism campaign. They are so desperate to tell that they are succesful, they spend taxpayer dollars in local publications to tell you. These ads are not cheap. They are better off spending that money in a feeder market and try to entice people from other parts of the country or Arizona to come spend outside dollars in Tucson/Pima County.

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